Hi, I'm Fraser — and I run your account.

Why I built Outbase Pro

Most B2B companies know outbound works. What stops them isn't belief — it's that building the engine properly is a full-time job most teams can't staff.

You need verified data on the right decision-makers. You need dedicated sending infrastructure that's warmed and rotated so you don't land in spam. You need someone who can actually hold a commercial conversation on the phone. And you need every reply handled fast, before interest goes cold. Miss one of those and the whole thing underperforms.

Hiring for it is expensive and slow: an in-house SDR runs £60k+ a year fully loaded and takes three to six months to ramp — two quarters of cost before you know whether it works. Outsourcing it usually means a big retainer paid whether meetings land or not.

So I built the third option: we run the whole engine, and you pay for meetings that actually show. If we don't deliver, we don't get paid. That's the deal I'd want if I were buying.

"We don't have a huge sales team, so having Fraser was like hiring 3 reps overnight. He learns fast, personalises well, and doesn't miss follow-ups." — James Willis, Growth Lead, Novum Growth Partners

How I actually work

Every engagement starts the same way: a strategy and ICP alignment session where we get specific about who you sell to, what makes them reply, and what a genuinely qualified meeting looks like for your team. Everything after that is built around your sales process, not a template.

Then I run it — ICP-matched lists, personalised sequences across email, LinkedIn and phone, replies handled in real time, and meetings booked straight into your calendar with the context you need to close them. You get weekly reporting on every metric that matters: reply rates, meetings booked, meetings shown.

I work with a deliberately small number of clients at a time. That's the trade-off that makes founder-led delivery possible, and it's why I'll tell you honestly on a first call if I don't think we're the right fit.