Cold email that lands in the inbox and gets answered.

We build the list, write the sequence, send it from our own warmed infrastructure and handle every reply — then book the interested ones straight into your calendar. You pay for meetings, not for sends.

Never sent from your main domainPlacement tested weeklyReplies handled by a person
~18,000sends a month of capacity per client
2–8%positive reply rate on healthy campaigns
~2 weeksfrom kick-off to first meetings
770+meetings booked for UK B2B teams

The part nobody sees is the part that works

Most cold email fails before anyone reads it: it lands in spam. Every campaign we run sits on six layers built to stop that — and to protect your real company email while we do it.

1
Separate sending domainsLookalike domains just for outreach. Your main domain never sends a cold email.
2
Inboxes warmed firstEvery inbox builds a sending history before it sends a single cold email.
3
Verified dataEvery address checked before it’s used, so bounces don’t drag the rest down.
4
Low daily limitsSmall volumes per inbox, spread across many — volume without looking like a blast.
5
Placement tested every weekWe test where our emails land. An inbox that starts slipping is slowed down and rested.
6
Replies handled the same dayA person reads every reply, answers it, and books the ones that want to talk.

What an email that gets answered looks like

Short, specific to them, one easy yes. Every sequence we write is approved by you before it sends.

Subject: the second unit in Leeds1Example

Hi Sarah,

Saw you’ve taken on a second unit in Leeds this year.2 When a manufacturer adds a site, outbound usually stalls — the people who’d run it are busy fitting it out.

We run that for you: the list, the emails, the calls and the replies — and you only pay for meetings that turn up.3

Worth 15 minutes on Thursday?4

Fraser

PS — if Thursday’s no good, reply with a day that is and I’ll work round you.5

  1. A subject that reads like a colleagueLower case, specific, no hype. It looks like it’s about them, because it is.
  2. A real reason we’re writingSomething true about their business — not a compliment, not a template line.
  3. The offer in one sentenceWhat we do, with the risk taken off them.
  4. One easy yesA small, specific ask. Not “let me know your thoughts”.
  5. A PS that removes frictionThe last reason not to reply, answered before they think it.

From list to booked meeting

What happens between kick-off and the first meeting in your calendar.

1

Your buyer, defined

Sector, size, location and job titles — plus the reason they’d care right now.

2

A list built for it

Matched to your ideal customer and verified before a single send.

3

Two angles, tested

Two different openers go out side by side; the one that books meetings gets the volume.

4

Launch, slowly

Volume climbs as inboxes prove healthy. Fast starts are how domains get burned.

5

Replies to meetings

Positive replies are answered the same day and booked into your calendar.

6

Weekly numbers

Sends, replies, positive replies and meetings — and what we’re changing next.

Cold email, answered

The questions we get before anyone lets us near their domain.

Ask Fraser on a call

No. We never send cold email from your main domain. Outreach goes from separate lookalike domains and inboxes we warm up first, so your everyday company email is untouched.

Our infrastructure gives each client capacity for around 18,000 sends a month. The real number is set by how many good-fit prospects your market has — we would rather send fewer, better emails than burn through a list.

A healthy B2B campaign typically sees a 2–8% positive reply rate. Below that usually means the list, the offer or deliverability needs fixing — and our weekly report tells you which.

Yes. We write every sequence around your buyer and test two angles side by side. Nothing sends until you’ve approved it.

A person, the same day. They answer questions, handle objections and book interested prospects straight into your calendar.

Yes, for B2B outreach to corporate addresses under legitimate interests, when it is relevant to the recipient’s role and every email makes opting out easy. Anyone who opts out is suppressed for good.

Let’s get you replies.

Book 30 minutes. We’ll look at your list, your offer and your market, and tell you what reply rate is realistic before you spend anything.