Qualified meetings in your calendar. Paid for when they show.
We find the buyers who fit, reach them by email, phone and LinkedIn, qualify the interested ones and book the meeting straight into your calendar. You take the call. If they don’t turn up, you don’t pay.
The short answer
B2B appointment setting means an outside team runs the top of your sales funnel — finding the right companies, contacting the decision-makers, handling replies and booking qualified sales meetings into your calendar — so your team only does the selling. With us you pay per qualified meeting that actually shows.
What counts as a qualified meeting
We agree the definition with you before a single email goes out, and write it down. A meeting only counts — and only gets billed — when it meets every line of it.
£0If they don’t show, you don’t pay- The right companyInside the sector, size and location you sell to.
- The right personSomeone who makes or signs off the buying decision.
- A real reason to talkA need we heard from them, not a polite “send me info”.
- A time they choseIn your calendar, with the context you need to run the call.
- Confirmed and remindedCalendar invite, confirmation, and a reminder the day before.
Three channels, one calendar
Each channel does a different job. Run together, the same buyer sees your name in their inbox, on LinkedIn and on their phone — and that is what gets a yes.
Your first 30 days
Most clients see first meetings around the two-week mark. Here is what happens before that.
Strategy call
We agree who you sell to, what makes them reply, and exactly what counts as a qualified meeting.
Infrastructure and lists
Dedicated sending domains warmed, verified lists built for your market, messaging written and approved by you.
Launch
Email, phone and LinkedIn go live together. Replies are handled the same day by a person.
Meetings land
Qualified meetings go into your calendar with notes, a confirmation and a reminder.
Weekly report
Replies, conversations, meetings and show-ups — every week, with what we’re changing and why.
Scale what works
More of the segments and messages that book meetings, less of the ones that don’t.
Booked is not the finish line. Showing up is.
A meeting that doesn’t happen is worth nothing to you — which is why it costs you nothing. So we do the unglamorous work that gets people into the room.
- A time they pickedNever a slot pushed on them to hit a number.
- Invite with an agendaSo it reads as a meeting worth keeping, not a sales trap.
- Reminder the day beforeSent 24 hours ahead, every time.
- Reschedules handledIf something comes up, we rebook it — you don’t chase.
How it compares
Three ways to get meetings in the calendar, and where the risk sits in each.
| Outbase Pro, pay per meeting | Retainer agency | Hiring an SDR | |
|---|---|---|---|
| What you pay for | Qualified meetings that show | A monthly fee, results or not | Salary, commission, tools and management |
| Cost of a no-show | Nothing | Already paid for | Already paid for |
| Time to first meetings | About two weeks | Depends on the agency | Three to six months to ramp |
| Annual cost before results | Infrastructure only | The retainer, every month | £60k+ fully loaded |
| Who carries the risk | Shared — we only earn when it works | You | You |
The full arithmetic is in pay per meeting vs retainer vs in-house SDR. Choosing a provider? Read how to choose a B2B appointment setting agency.
From referrals only to £239K of booked meetings in a month.
Novum’s commercial cleaning clients had the capacity to take on work but no time to prospect, so pipeline depended on referrals. We called and emailed facilities managers at offices, universities and schools on their behalf, and booked the qualified meetings straight into their calendars.
“We don’t have a huge sales team, so having Fraser was like hiring 3 reps overnight. He learns fast, personalises well, and doesn’t miss follow-ups.”— James Willis, Growth Lead, Novum Growth Partners
Works best together
Most of the meetings we book come from a prospect hearing from you in more than one place.
Verified lists, warmed domains, sequences written for your buyer, replies handled for you.
Cold CallingAn SDR team calling your accounts, every call recorded, transcribed and quality-scored.
LinkedIn OutreachConnection requests with a reason and real conversations, paced inside LinkedIn’s limits.
Appointment setting, answered
What UK teams ask before handing us their calendar.
Ask Fraser on a callFill next month’s calendar.
Book 30 minutes with Fraser. We’ll look at your market, agree what a qualified meeting means for you, and tell you honestly how many we think we can book.